Culture, Media, Art & Music

Medienkultur

Media Culture and Globalization

Master

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Portrait

Today there is hardly any area of culture and society that is not permeated by media communication. Not only have everyday life and leisure become ‘media everyday life’ and ‘media leisure’, in the design of which the individ-ual or joint use of media plays a growing role: In a parallel development, the media are increasingly becoming globalized. Intercultural and transcultural communication are gaining importance. Under these conditions, the professional field of the media is also subject to continuous change. The drivers of ... more » more »


Basic data

Title on graduation

Master of Arts (M.A.)

Standard course length

4 Semester

ECTS-Credits

sole subject
120CP

Language of delivery (mainly)

German

Admission requirements

For inclusion in a master's degree is the completion of studies at the Bachelor's level requirement.
The subject-specific entry requirements are set out in the current Aufnahme-/Zulassungsordnung (admission regulations).
It also includes the different deadlines for the provision of evidence.

More information at Application and enrolment

Enrolment for new students

for winter semester

A limited number of university places. Further information regarding the specific enrolment procedure in the German "Zulassungs-/Aufnahmeordnung".

Deadlines for applications/enrolment

15.06.

Enrolment for advanced students

for winter and for summer semester

admittance limited

Deadlines for applications/enrolment

15.06. resp. 15.01.

DESCRIPTION OF SUBJECT

Today there is hardly any area of culture and society that is not permeated by media communication. Not only have everyday life and leisure become ‘media everyday life’ and ‘media leisure’, in the design of which the individ-ual or joint use of media plays a growing role: In a parallel development, the media are increasingly becoming globalized. Intercultural and transcultural communication are gaining importance. Under these conditions, the professional field of the media is also subject to continuous change. The drivers of this development as well as those driven by it are not only the media institutions themselves. In other sectors, too, employees and companies alike are also confronted with the challenge of having to familiarize themselves with ever new types of media communication and tools and making them usable for their own purposes. As a result, new media-related occupational fields are continually being created. This calls for a sound understanding of the communication processes enabled by the media.

With a view to this advancing mediatization and the media-driven globaliza-tion of everyday (professional) life as well as of culture and society as a whole, the research-oriented M.A. program “Media Culture and Globalization” addresses the entire range of media communication – from the print-ed media (e.g., newspapers, journals), through audiovisual media (e.g. film, television), up to digital media (e.g. computer-mediated communication and mobile communication). The master’s program adopts an integrative approach: It does not reduce “media culture” to any specific subarea of culture, such as the field of highly culturally valued or popular cultural media products, but rather understands culture in its entirety as constituted in the broadest sense via communication processes enabled by media.

Media culture and its current globalization are the core focus of the Master’s program for a twofold reason: On the one hand, today’s cultures and the processes of globalization shaping them cannot be adequately grasped without taking media communication into account. On the other hand, it is not possible to engage adequately in media-enabled communication – even in a most straightforward manner – without taking the cultural context of communication into account.

Such a media-cultural approach breaks with the traditional perspectives of communication and media research embedded primarily in the social sciences or the humanities. By focusing on the processes of public communication as well as the field of media-enabled interpersonal communication, our approach expands the comparatively narrow view of journalistic study programs by including a focus on journalistic communication. At the same time, it reaches beyond literary study programs on media (culture), with their aesthetic focus on individual media and media products, without eschewing the necessary subject-specific specialization.

In terms of such an overarching perspective, beside the core area of advanced theory and methods training in communication and media research, the concept behind the M.A. study program Media Culture and Globalization encompasses cross-disciplinary electives with study components in culture theory, transcultural media and media informatics, as well as a practical phase directly linked to the regional media industry. This program structure offers students a wide range of electives to choose from as well as scope to develop individual specialties and profile building.

In doing so, the M.A. in Media Culture and Globalization is content-wise systematically geared to the international academic landscape. It thus takes into account the fact that not only media-enabled communication itself is increasingly taking place in an intercultural or transcultural context, but also that media-related professions and fields of activity are subject to ongoing globalization processes.

The integrative program concept is reflected in the following study objectives:

•  In-depth scientific and application-oriented development of media communication theories in the areas of communicator / journalism research, media product analysis and impact / reception / appropriation research – each with a focus on media culture and its globalization;

•  Differentiated knowledge of current forms of media culture, including hybrid communication (computer-aided communication, mobile communication);

•  Differentiated knowledge of European media systems and media cultures, their historical development and transformation and international contextualization;

•  Knowledge in the field of culture theory, transcultural media and media-informatics, with a special focus on problem issues of media culture and its globalization (as electives);

•  Practical media experience of at least two different media with a focus on processes of media conception (as electives);

•  Knowledge and practical experience with established empirical methods of media culture research, especially with regard to the conception and realization of independent empirical research projects on different media-cultural phenomena;

•  Basic media culture research and media culture analysis, in particular with a focus on the ongoing change and the globalization of media cultures;

•  Key qualifications, in particular in the area of concept planning, project management, presentation techniques, media literacy, moderation and chairing debates, as well as teamwork and leadership tasks.

The specific profile of the M.A. Media Culture and Globalization is thus marked by an interdisciplinary focus, advanced methods training, compre-hensive internationalization, and finally a clear link to media-related research or professional practice:

Disciplinary and interdisciplinary focus: Fundamentally rooted in communication and media studies, the M.A. Media Culture and Globalization is supplemented by the optional inclusion of cultural theory (cultural science), transcultural media research (ethnology) and media informatics (computer science). It integrates those disciplines most highly relevant for addressing the transformation of contemporary media cultures brought about by globalization and digitization.

Integrative methods training: Students of the master’s program Media Culture and Globalization receive in-depth training in various established methods of empirical media culture research, consistently reaching beyond the limits of theory development and theory-testing or qualitative and quantitative methods. Behind this is the view that current media cultures and their communication processes can only be grasped analytically by means of a broad set of methodological instruments.

International orientation: The master’s program Media Culture and Globalization has a clear international profile, focusing on media cultures in their intercultural and transcultural contexts, on the one hand, and on the other hand comprehensive international cooperation, in particular with partner universities in other European countries. There are various opportunities for international exchange (Erasmus contracts), that enable both foreign students to undertake a stay in Bremen and students of the master’s program Media Culture and Globalization to spend a semester abroad.

Mentored practical experience: Students of the master’s program Media Culture and Globalization can either integrate an internship phase into their course of studies, or participate in teaching projects with partner media businesses and institutions in Bremen and beyond. It is particularly desirable for students to take advantage of the latter opportunity as this can be used to relate the contents of the study program to professional practice and is not limited to the level of individual engagement, for example within the context of finding a suitable internship. There are excellent contacts to regional and national media businesses and institutions, which are secured over the long term not least by the advisory board of the different media study programs.

The master’s program Media Culture and Globalization thus leans on the design of study programs offered in the field of global media culture at British universities, but distinguishes itself by the inclusion of integrative methods training as well as interdisciplinary content.

OCCUPATIONAL FIELDS AND CAREER OPPORTUNITIES

Subsequent non-teaching occupational fields

Overall, the master’s program understands Media Culture and Globalization as a research-oriented course of study with practical elements, which builds bridges to the changing conditions of media-related occupational fields and thus offers its graduates wide career opportunities. The portfolio of subject-specific as well as interdisciplinary key competences outlined above trains graduates of the program in scientifically grounded analysis as well as for a practice-oriented conceptual examination of the entire area of the ​​media-enabled production of meaning in contemporary media cultures.  Besides the planning of media cultural contents and their marketing, there is also a focus on several related occupational fields such as marketing, project management and cultural or public relations work – in which professional practice is increasingly characterized by mediatization – as well as communication and media studies research on current media cultures.

In particular, the master’s program Media Culture and Globalization embedded in the area of communication and media studies aims at providing students with a sound academic training for conceptual activities within the media industry.

Besides the planning of media cultural contents and their marketing, there is also a focus on several related occupational fields such as marketing, project management and cultural or public relations work – in which professional practice is increasingly characterized by mediatization – as well as communication and media studies research on current media cultures.

Teacher training (Lehramt)

No courses available for students training to be teachers at state-run schools

Possibilities for additional qualifications

Graduates qualify for admission to doctoral studies.

OBJECTIVES AND CONTENTS OF PROGRAM

Detailed list of available courses in online course prospectus

Stages of study / curricula / description of modules

The master’s program Media Culture and Globalization trains competences both in scientifically grounded analysis as well as in the practice-oriented conceptual examination of current media cultures and their globalization. Specifically, in the following areas:

•  Analytical competences: The study program develops a structured conceptual apparatus which makes it possible to grasp, analytically categorize, and evaluate current and historical changes in media cultures at different levels (e.g. production, product, and appropriation).

•  Methodological competences: The study program trains broad methodological competencies in the field of empirical media culture research, in that different established methods are taught with an orientation to application and tested in the frame of independent empirical project work.

•  Intercultural and transcultural competences: Against the background that current media cultures are increasingly shaped by the ongoing globalization of media communication, students acquire comprehensive self-reflexive competencies in the area of transcultural processes or intercultural and transcultural communication.

•  Practical competences: The program integrates training in media practice with a focus on conceptual skills (e.g. media and product planning, media management, media conception and evaluation).

Course schedule

The degree program is designed as a full major over 2 years or 4 semesters, whereby students are encouraged to integrate a study semester or internship abroad into their studies.

Altogether, the study program comprises 13 modules. Of these, 4 modules are allocated to the core area of communication and media studies (A.1 media cultures, A.2 media worlds, A.3 media change, A.4 independent study module); 4 modules to the area of interdisciplinary electives (B.1 cultural theory, B.2 transcultural media, B.3 media informatics, B.4 free elective module); 2 modules to a likewise customizable practical area (C.1 media internship, C.2 media practice), and 3 modules dedicated to the integration of cross-thematic communication and media studies (D.1 methods training, D.2 media culture research, D.3 preparation of the master’s thesis including colloquium).

The underlying concept of the study program is illustrated as follows:

Of the 13 modules of the master’s program Media Culture and Globaliza-tion, 4 are compulsory modules (C), 3 compulsory elective modules (CE) and 6 freely elective modules (E). While the compulsory modules ensure in-depth training in the area of communication and media studies at a con-sistently high level, the elective and compulsory elective modules allow students to build profile in individual subjects of their own choice. In the frame of the compulsory elective modules, different seminars (S) are of-fered from which the individually preferred courses can be selected. In the elective modules, however, a choice between individual modules is possi-ble. In total, students must take 3 of the 6 elective modules offered, with one each having to be taken from the electives and the practical area, while the third is freely assignable. Thus, over the course of the study pro-gram, including the final thesis, 10 modules have to be completed.

As a rule, each module comprises two content-related attendance courses, each lasting 2 weekly hours per semester (SWS, from the German Semesterwochenstunden), which integrate different types of teaching, learning and examinations, thus both challenging as well as promoting different abilities. By means of lectures or presentations, written assignments or project concepts and reports, students deepen their knowledge of the scientific and practical elements dealt with in classes in relation to individual thematic focuses or practical studies.

To facilitate completion of the program within 4 semesters, all modules are offered cyclically, i.e. modules of the 1st and 3rd semester each in the winter semester, and modules of the 2nd and 4th semesters in the summer semester. In this way, all compulsory and elective courses can be completed within the 4 semesters following matriculation.

In total, the master’s degree program Media Culture and Globalization comprises 30 to 34 SWS (depending on whether the internship is chosen as an elective module or not), whereby attendance per semester in the first year and a half lies between 10 and 12 SWS; in the last semester (master’s thesis), 2 SWS for the accompanying colloquium.

The reduction in attendance in the 4th semester is owing to students’ growing capacity for independent research-based learning and independent project work. It aims to create the space for writing a thesis.

The study schedule below bases on studies spread over 4 semesters:

The first semester serves to deepen foundation knowledge in the field of media culture research embedded in communication and media studies and offers initial orientation in the area of media culture practice, which can be further developed in the following semesters if so wished. The goal is that the students develop a uniform conceptual apparatus.

The focus of the second semester is on the methods of empirical media culture research. Not only is the methods-training module localized in this semester, but also the beginning of the two-semester research seminar with development of the empirical student project. Parallel to this, the second semester serves to explore other areas of media culture in depth, with particular emphasis on questions arising from the existence of different globalized media worlds.

The central focus of the third semester is on research practice. Firstly, the data collection and evaluation is realized in the research seminars; secondly, the students work on their independent study modules. At the same time, there is an in-depth study of globalized media change. In addition, the media practical elements take place in this semester and, if so wished, the voluntary media-culture internship can be undertaken. The fact that this is recommended in the third semester is not only based on didactic considerations (knowledge of the key consolidation areas and methods), but also on practical career-related considerations: During this semester, students should be enabled to build up / deepen their contacts with com-panies and institutions that qualify as potential employers. The goal is to facilitate swift entry into professional life after graduation.

The fourth semester has a targeted focus on completing studies, i.e. on writing the master’s thesis and its defense.

Compulsory, elective and optional

•  The modules in area A are compulsory modules and must be completed by all students. Study options exist above all in the electives, practical, and integration areas.

•  Three elective modules are to be chosen from the electives and practical area, whereby the rule is that one elective module must come from the electives area and one from the practical area; the third one is freely assignable.

•  Within the Media Informatics module (B.3), two seminars are taken from a pool of seminars selected from the “Digital Media” study program.

•  The free electives module (B.4) contains freely selectable offers from other master’s programs (in exceptional cases and on prior agreement also from other bachelor programs). Here, examinations take place according to the examination regulations of the respective study programs.

•  The business enterprise or institution in which the media practical phase of at least eight weeks (C.1) is undertaken may be freely chosen in consultation with the program’s Internship Officer, provided it remains focused on the thematic area of “media communication”.

•  The practical seminars belonging to the module Media Practice (C.2) can be selected from a wide range of media-practice courses.

•  In the frame of the compulsory methods-training module in the integration area (D.1), there are options for the practical training of individual methods. The two-semester module Media-Culture Research (D.2) can be selected from a changing offer of research seminars.

•  The topic of the independent study module (A.4) in the core area is also freely selectable.

•  The aim of this combination of compulsory courses, compulsory electives and freely elective courses is on the one hand to ensure a uniform high level of academic training and on the other hand to open up individual options for both research-oriented seminars as well as practice-oriented courses to allow individual profile building. The current elective offers can be found on the homepage of the master’s program.

Typical course types

The learning formats offered in the master’s program Media Culture and Globalization include seminars, lectures, practical seminars, tutorials, internships and field trips as well as colloquia and independent study modules. Seminars are the main curriculum of the master’s program. They serve to deepen specialist knowledge and deal with current aspects and developments in research and in the practice. Lectures provide a systematic understanding of foundation knowledge in the thematic area. Internships as well as field trips to business enterprises in the media industry create direct links between the practice and the theoretical knowledge acquired in lectures and seminars. The research colloquium provides a platform for the discussion of current theory development and empirical research. In the independent study module, students pursue individual preferences and deepen their knowledge of familiar theories and procedures.

Major fields

The MA Media Culture and Globalization is a transdisciplinary Study Programme focussing on media cultural contents. The master programme Media Culture provides qualifications in its core areas of communication and media studies, while including shares of related fields such as media anthropology, cultural theory/ analysis and media information technology.

Central to the Study Programme is the analysis, reflection and conception of media cultural processes within a global framework. The specific course aims can be summarised as follows:

•  Formulation of media communication theories focussing on media production/journalism, on the analysis of media products and on the research of media reception and appropriation.

•  Knowledge of established empirical methods of media culture research particularly with regard to the conception and realisation of media cultural research.

•  Knowledge of current media cultural forms related to traditional media (TV, film, radio and press) and to digital media (computer-mediated communication, mobile communication) and their transformation.

•  Experience in media cultural research particularly focussing on current changes concerning media cultures.

•  Knowledge in the area of media economy and media management in relation to the realisation of media cultural projects.

•  Knowledge of the German and selected foreign media systems and media cultures.

•  Discussion of theories and results of media anthropology by focussing on intercultural and transcultural processes of communication.

•  Formulation of theories in media aesthetics concerning the description and analysis of media cultures.

•  Experience based on media practice concerning at least two different kinds of media.

•  Key qualifications especially in areas of project management, presentation techniques including moderating and leading debates, team work, managerial functions and media competence.

Practical

The module C.1 “Media Internship” (elective module) is realized as an eight-week mentored but voluntary internship during the lecture-free period. To ensure that all interested students receive an internship, the Institute for Historic Journalism, Communication and Media Studies (IPKM) has an Internship Officer. The Practice Office [Praxisbüro] in Faculty 9 will also assist in arranging contacts with prospective companies. The internship is completed by a ten-page, written report to the Internship Officer, in which the transfer results of the internship are reflected.

Study abroad

The master’s program Media Culture and Globalization has a clear international profile, which is manifested on various levels. Thus, the contents of all modules are not only related to the German cultural area; rather, the master’s program also understands media culture as a phenomenon that is increasingly shaped by processes of globalization. Accordingly, not only is international basic literature – in particular English-language literature – included in the teaching, but all modules may sometimes be delivered in English. Moreover, international guest researchers are involved in Module D.2 Media-Culture Research whenever possible. The aim here is not just to contextualize the subject area of media culture more transculturally: At the same time, it is also about training foreign-language communication skills in the area of project realization.

Furthermore, students are able to integrate a stay abroad into their studies, whereby semesters abroad are recommended for the third semester or “between” the third and fourth semester (i.e. in the winter semester break following a shortened third semester in Bremen). Alternatively, an internship abroad after the third semester is also possible. Erasmus contracts have been concluded with the following universities: Catholic University of Leuven (Belgium), Université libre de Bruxelles (Belgium), Tampere University (Finland), Charles de Gaulle University Lille 3 (France), Université Michel de Montaigne Bordeaux 3 (France), Université Paris 8 Vincennes - Saint Denis (France), University of Oslo (Norway), University of Klagenfurt (Austria), University of Karlstad (Sweden), Södertörn University (Sweden), University of Stockholm (Sweden), Universitá della Svizzera italiana, Lugano (Switzerland), Universidad Carlos III de Madrid (Spain), Charles University, Prague (Czech Republic), University of Bahcesehir, Istanbul (Turkey) (Subject to change!].

The IPKM Internationalization Officer is responsible for subject-specific information and supervision of the student exchange and is also contact person for the coordination of international contacts. Organizational matters rest in the hands of the International Office of the University of Bremen.

APPLICATION AND ENROLMENT

Recommended abilities/ target groups/ requirements placed on students

A keen interest in media cultures and their transformation, openness to-wards different media cultures as well as enthusiasm for empirical projects and for practical as well as conceptual media work.

Admission requirements

For inclusion in a master's degree is the completion of studies at the Bachelor's level requirement.
The subject-specific entry requirements are set out in the current Aufnahme-/Zulassungsordnung (admission regulations).
It also includes the different deadlines for the provision of evidence.

Admission regulations

Admission

for new students

A limited number of university places. Further information regarding the specific enrolment procedure in the German "Zulassungs-/Aufnahmeordnung".


for advanced students

admittance limited


Deadline for application (beginner)

  • 15.06. for winter semester

Deadline for application (advanced)

  • 15.06. for winter semester
  • 15.01. for summer semester

Beginning of course for new students

WiSe

Beginning of course for advanced students

WiSe and SoSe

Particularities admission

Students must fulfill the following prerequisites for admission to the master’s program Media Culture and Globalization.

•  A bachelor’s degree or a university degree in a subject belonging to the field of communication and media studies or cultural studies, or an equivalent recognized course of studies carrying at least 180 credit points (CP).

•  A minimum grade of 2.3 (German university grading system) as the overall grade of the previous degree or the average grade achieved at the time of application (min. 150 CP).

•  Sound knowledge in the field of communication and media studies methods in the field of communicator / journalism / content research, or research on media use / appropriation / reception / impact.

•  English language skills corresponding to at least level B2 of the Euro-pean Framework of Reference for Languages. Applicants who received their university entrance qualification or a degree at an English-speaking institution are not required to produce evidence of proficiency at B2 level.

•  German language skills that fulfill the general conditions of the Univer-sity of Bremen’s current requirements with regard to competence in the German language in accordance with “Ordnung über den Nachweis deutscher Sprachkenntnisse an der Universität Bremen” [German only] from 25th January 2012 in the last amended version.

The master’s program is subject to restricted admission and a selection procedure: the procedure and selection criteria are specified in the admis-sion regulations. The information on restricted admission refers to the win-ter semester 2017/18. There is no warranty for the correctness of the study requirements at time of application. They are an excerpt from the admis-sion regulations of November 15, 2017. Applicants should note that ad-mission restrictions and the admission regulations may change from time to time. Current information can be found on the website www.uni-bremen.de/master.

FORMALITIES

Type of studies

postgraduate studies

Time involved

full time study

Studies as

sole subject

Degree/qualification

Master

Title on graduation

Master of Arts (M.A.)

Standard course length

4 Semester

ECTS-Credits

sole subject
120CP

Accreditation


by: AAQ
from: 16.09.2016

Federal law on support in education

4 Semester

Costs

Semester fee 382,67 €

Bremen has a study account model (Studienkontengesetz).

Language of delivery (mainly)

German

Regulations

Examination regulations
Admission regulations
Internship regulations

RESEARCH AND TEACHING

Collaborations

In the area of research, the master’s program Media Culture and Globalization draws on the research activities of the Center for Media, Communication and Information Research (ZeMKI) in Faculty 9 Cultural Studies in cooperation with Faculty 3 Mathematics / Computer Science and Faculty 12 Pedagogical and Educational Sciences. Founded in 2005 as a research institute (IMKI) and converted into a research center (ZeMKI) in 2011, the research unit focuses on media and cultural change and mediatization in cooperation with the social and cultural sciences and media informatics and organizes a research colloquium in which the students of the master’s program Media Culture participate. Teaching in the master’s program Media Culture and Globalization is closely linked with the research projects and activities carried out at the ZeMKI, which promotes research-oriented teaching and learning at the interface of the cultural and social sciences and the engineering sciences. The Institute of Historic Journalism, Communication and Media Studies (IPKM) coordinates the courses offered on the undergraduate programs Communication and Media Studies, the mas-ter’s program Media Culture and Globalization and from winter semester 2018/2019 the master’s program Digital Media and Society, as well as media-related courses in the bachelor’s program Cultural Studies.

CONTACT AND COUNSELLING

Departmental counseling

Dr. Stephan O. Görland
E-Mail: goerland(at)uni-bremen.de

Studies centre

Studienzentrum FB 9
Building: SFG, Office: SFG 3300
E-Mail: studienzentrumfb9(at)uni-bremen.de
Fon: (0421)218-67511

Juliane Schoppe
office hours: Mo 12-14:00 and Thu 10-12:00 (SFG 3300)

Practice office

Dipl.-Soz. Marco Höhn
Building: Unbekannt, Office: Linzer Straße 4 41200
E-Mail: marco.hoehn(at)uni-bremen.de
Fon: 0421-218-67622

Faculty secretariat

Prof. Dr. Andreas Hepp
Building: Linz 4, Office: Linzer Straße 4 40200
E-Mail: andreas.hepp(at)uni-bremen.de
Fon: 0421 218-67620

Examination’s Board secretariat

Prof. Dr. Stefanie Averbeck-Lietz
Building: Unbekannt, Office: Linzer Str. 4 40220
E-Mail: averbeck.lietz(at)uni-bremen.de
Fon: 0421 218-67628
Prof. Dr. Andreas Hepp
Building: Linz 4, Office: Linzer Straße 4 40200
E-Mail: andreas.hepp(at)uni-bremen.de
Fon: 0421 218-67620

Status

30.04.2019
Description of subject

DESCRIPTION OF SUBJECT

Today there is hardly any area of culture and society that is not permeated by media communication. Not only have everyday life and leisure become ‘media everyday life’ and ‘media leisure’, in the design of which the individ-ual or joint use of media plays a growing role: In a parallel development, the media are increasingly becoming globalized. Intercultural and transcultural communication are gaining importance. Under these conditions, the professional field of the media is also subject to continuous change. The drivers of this development as well as those driven by it are not only the media institutions themselves. In other sectors, too, employees and companies alike are also confronted with the challenge of having to familiarize themselves with ever new types of media communication and tools and making them usable for their own purposes. As a result, new media-related occupational fields are continually being created. This calls for a sound understanding of the communication processes enabled by the media.

With a view to this advancing mediatization and the media-driven globaliza-tion of everyday (professional) life as well as of culture and society as a whole, the research-oriented M.A. program “Media Culture and Globalization” addresses the entire range of media communication – from the print-ed media (e.g., newspapers, journals), through audiovisual media (e.g. film, television), up to digital media (e.g. computer-mediated communication and mobile communication). The master’s program adopts an integrative approach: It does not reduce “media culture” to any specific subarea of culture, such as the field of highly culturally valued or popular cultural media products, but rather understands culture in its entirety as constituted in the broadest sense via communication processes enabled by media.

Media culture and its current globalization are the core focus of the Master’s program for a twofold reason: On the one hand, today’s cultures and the processes of globalization shaping them cannot be adequately grasped without taking media communication into account. On the other hand, it is not possible to engage adequately in media-enabled communication – even in a most straightforward manner – without taking the cultural context of communication into account.

Such a media-cultural approach breaks with the traditional perspectives of communication and media research embedded primarily in the social sciences or the humanities. By focusing on the processes of public communication as well as the field of media-enabled interpersonal communication, our approach expands the comparatively narrow view of journalistic study programs by including a focus on journalistic communication. At the same time, it reaches beyond literary study programs on media (culture), with their aesthetic focus on individual media and media products, without eschewing the necessary subject-specific specialization.

In terms of such an overarching perspective, beside the core area of advanced theory and methods training in communication and media research, the concept behind the M.A. study program Media Culture and Globalization encompasses cross-disciplinary electives with study components in culture theory, transcultural media and media informatics, as well as a practical phase directly linked to the regional media industry. This program structure offers students a wide range of electives to choose from as well as scope to develop individual specialties and profile building.

In doing so, the M.A. in Media Culture and Globalization is content-wise systematically geared to the international academic landscape. It thus takes into account the fact that not only media-enabled communication itself is increasingly taking place in an intercultural or transcultural context, but also that media-related professions and fields of activity are subject to ongoing globalization processes.

The integrative program concept is reflected in the following study objectives:

•  In-depth scientific and application-oriented development of media communication theories in the areas of communicator / journalism research, media product analysis and impact / reception / appropriation research – each with a focus on media culture and its globalization;

•  Differentiated knowledge of current forms of media culture, including hybrid communication (computer-aided communication, mobile communication);

•  Differentiated knowledge of European media systems and media cultures, their historical development and transformation and international contextualization;

•  Knowledge in the field of culture theory, transcultural media and media-informatics, with a special focus on problem issues of media culture and its globalization (as electives);

•  Practical media experience of at least two different media with a focus on processes of media conception (as electives);

•  Knowledge and practical experience with established empirical methods of media culture research, especially with regard to the conception and realization of independent empirical research projects on different media-cultural phenomena;

•  Basic media culture research and media culture analysis, in particular with a focus on the ongoing change and the globalization of media cultures;

•  Key qualifications, in particular in the area of concept planning, project management, presentation techniques, media literacy, moderation and chairing debates, as well as teamwork and leadership tasks.

The specific profile of the M.A. Media Culture and Globalization is thus marked by an interdisciplinary focus, advanced methods training, compre-hensive internationalization, and finally a clear link to media-related research or professional practice:

Disciplinary and interdisciplinary focus: Fundamentally rooted in communication and media studies, the M.A. Media Culture and Globalization is supplemented by the optional inclusion of cultural theory (cultural science), transcultural media research (ethnology) and media informatics (computer science). It integrates those disciplines most highly relevant for addressing the transformation of contemporary media cultures brought about by globalization and digitization.

Integrative methods training: Students of the master’s program Media Culture and Globalization receive in-depth training in various established methods of empirical media culture research, consistently reaching beyond the limits of theory development and theory-testing or qualitative and quantitative methods. Behind this is the view that current media cultures and their communication processes can only be grasped analytically by means of a broad set of methodological instruments.

International orientation: The master’s program Media Culture and Globalization has a clear international profile, focusing on media cultures in their intercultural and transcultural contexts, on the one hand, and on the other hand comprehensive international cooperation, in particular with partner universities in other European countries. There are various opportunities for international exchange (Erasmus contracts), that enable both foreign students to undertake a stay in Bremen and students of the master’s program Media Culture and Globalization to spend a semester abroad.

Mentored practical experience: Students of the master’s program Media Culture and Globalization can either integrate an internship phase into their course of studies, or participate in teaching projects with partner media businesses and institutions in Bremen and beyond. It is particularly desirable for students to take advantage of the latter opportunity as this can be used to relate the contents of the study program to professional practice and is not limited to the level of individual engagement, for example within the context of finding a suitable internship. There are excellent contacts to regional and national media businesses and institutions, which are secured over the long term not least by the advisory board of the different media study programs.

The master’s program Media Culture and Globalization thus leans on the design of study programs offered in the field of global media culture at British universities, but distinguishes itself by the inclusion of integrative methods training as well as interdisciplinary content.

Occupational fields and career opportunities

OCCUPATIONAL FIELDS AND CAREER OPPORTUNITIES

Subsequent non-teaching occupational fields

Overall, the master’s program understands Media Culture and Globalization as a research-oriented course of study with practical elements, which builds bridges to the changing conditions of media-related occupational fields and thus offers its graduates wide career opportunities. The portfolio of subject-specific as well as interdisciplinary key competences outlined above trains graduates of the program in scientifically grounded analysis as well as for a practice-oriented conceptual examination of the entire area of the ​​media-enabled production of meaning in contemporary media cultures.  Besides the planning of media cultural contents and their marketing, there is also a focus on several related occupational fields such as marketing, project management and cultural or public relations work – in which professional practice is increasingly characterized by mediatization – as well as communication and media studies research on current media cultures.

In particular, the master’s program Media Culture and Globalization embedded in the area of communication and media studies aims at providing students with a sound academic training for conceptual activities within the media industry.

Besides the planning of media cultural contents and their marketing, there is also a focus on several related occupational fields such as marketing, project management and cultural or public relations work – in which professional practice is increasingly characterized by mediatization – as well as communication and media studies research on current media cultures.

Teacher training (Lehramt)

No courses available for students training to be teachers at state-run schools

Possibilities for additional qualifications

Graduates qualify for admission to doctoral studies.

Objectives and contents of program

OBJECTIVES AND CONTENTS OF PROGRAM

Detailed list of available courses in online course prospectus

Stages of study / curricula / description of modules

The master’s program Media Culture and Globalization trains competences both in scientifically grounded analysis as well as in the practice-oriented conceptual examination of current media cultures and their globalization. Specifically, in the following areas:

•  Analytical competences: The study program develops a structured conceptual apparatus which makes it possible to grasp, analytically categorize, and evaluate current and historical changes in media cultures at different levels (e.g. production, product, and appropriation).

•  Methodological competences: The study program trains broad methodological competencies in the field of empirical media culture research, in that different established methods are taught with an orientation to application and tested in the frame of independent empirical project work.

•  Intercultural and transcultural competences: Against the background that current media cultures are increasingly shaped by the ongoing globalization of media communication, students acquire comprehensive self-reflexive competencies in the area of transcultural processes or intercultural and transcultural communication.

•  Practical competences: The program integrates training in media practice with a focus on conceptual skills (e.g. media and product planning, media management, media conception and evaluation).

Course schedule

The degree program is designed as a full major over 2 years or 4 semesters, whereby students are encouraged to integrate a study semester or internship abroad into their studies.

Altogether, the study program comprises 13 modules. Of these, 4 modules are allocated to the core area of communication and media studies (A.1 media cultures, A.2 media worlds, A.3 media change, A.4 independent study module); 4 modules to the area of interdisciplinary electives (B.1 cultural theory, B.2 transcultural media, B.3 media informatics, B.4 free elective module); 2 modules to a likewise customizable practical area (C.1 media internship, C.2 media practice), and 3 modules dedicated to the integration of cross-thematic communication and media studies (D.1 methods training, D.2 media culture research, D.3 preparation of the master’s thesis including colloquium).

The underlying concept of the study program is illustrated as follows:

Of the 13 modules of the master’s program Media Culture and Globaliza-tion, 4 are compulsory modules (C), 3 compulsory elective modules (CE) and 6 freely elective modules (E). While the compulsory modules ensure in-depth training in the area of communication and media studies at a con-sistently high level, the elective and compulsory elective modules allow students to build profile in individual subjects of their own choice. In the frame of the compulsory elective modules, different seminars (S) are of-fered from which the individually preferred courses can be selected. In the elective modules, however, a choice between individual modules is possi-ble. In total, students must take 3 of the 6 elective modules offered, with one each having to be taken from the electives and the practical area, while the third is freely assignable. Thus, over the course of the study pro-gram, including the final thesis, 10 modules have to be completed.

As a rule, each module comprises two content-related attendance courses, each lasting 2 weekly hours per semester (SWS, from the German Semesterwochenstunden), which integrate different types of teaching, learning and examinations, thus both challenging as well as promoting different abilities. By means of lectures or presentations, written assignments or project concepts and reports, students deepen their knowledge of the scientific and practical elements dealt with in classes in relation to individual thematic focuses or practical studies.

To facilitate completion of the program within 4 semesters, all modules are offered cyclically, i.e. modules of the 1st and 3rd semester each in the winter semester, and modules of the 2nd and 4th semesters in the summer semester. In this way, all compulsory and elective courses can be completed within the 4 semesters following matriculation.

In total, the master’s degree program Media Culture and Globalization comprises 30 to 34 SWS (depending on whether the internship is chosen as an elective module or not), whereby attendance per semester in the first year and a half lies between 10 and 12 SWS; in the last semester (master’s thesis), 2 SWS for the accompanying colloquium.

The reduction in attendance in the 4th semester is owing to students’ growing capacity for independent research-based learning and independent project work. It aims to create the space for writing a thesis.

The study schedule below bases on studies spread over 4 semesters:

The first semester serves to deepen foundation knowledge in the field of media culture research embedded in communication and media studies and offers initial orientation in the area of media culture practice, which can be further developed in the following semesters if so wished. The goal is that the students develop a uniform conceptual apparatus.

The focus of the second semester is on the methods of empirical media culture research. Not only is the methods-training module localized in this semester, but also the beginning of the two-semester research seminar with development of the empirical student project. Parallel to this, the second semester serves to explore other areas of media culture in depth, with particular emphasis on questions arising from the existence of different globalized media worlds.

The central focus of the third semester is on research practice. Firstly, the data collection and evaluation is realized in the research seminars; secondly, the students work on their independent study modules. At the same time, there is an in-depth study of globalized media change. In addition, the media practical elements take place in this semester and, if so wished, the voluntary media-culture internship can be undertaken. The fact that this is recommended in the third semester is not only based on didactic considerations (knowledge of the key consolidation areas and methods), but also on practical career-related considerations: During this semester, students should be enabled to build up / deepen their contacts with com-panies and institutions that qualify as potential employers. The goal is to facilitate swift entry into professional life after graduation.

The fourth semester has a targeted focus on completing studies, i.e. on writing the master’s thesis and its defense.

Compulsory, elective and optional

•  The modules in area A are compulsory modules and must be completed by all students. Study options exist above all in the electives, practical, and integration areas.

•  Three elective modules are to be chosen from the electives and practical area, whereby the rule is that one elective module must come from the electives area and one from the practical area; the third one is freely assignable.

•  Within the Media Informatics module (B.3), two seminars are taken from a pool of seminars selected from the “Digital Media” study program.

•  The free electives module (B.4) contains freely selectable offers from other master’s programs (in exceptional cases and on prior agreement also from other bachelor programs). Here, examinations take place according to the examination regulations of the respective study programs.

•  The business enterprise or institution in which the media practical phase of at least eight weeks (C.1) is undertaken may be freely chosen in consultation with the program’s Internship Officer, provided it remains focused on the thematic area of “media communication”.

•  The practical seminars belonging to the module Media Practice (C.2) can be selected from a wide range of media-practice courses.

•  In the frame of the compulsory methods-training module in the integration area (D.1), there are options for the practical training of individual methods. The two-semester module Media-Culture Research (D.2) can be selected from a changing offer of research seminars.

•  The topic of the independent study module (A.4) in the core area is also freely selectable.

•  The aim of this combination of compulsory courses, compulsory electives and freely elective courses is on the one hand to ensure a uniform high level of academic training and on the other hand to open up individual options for both research-oriented seminars as well as practice-oriented courses to allow individual profile building. The current elective offers can be found on the homepage of the master’s program.

Typical course types

The learning formats offered in the master’s program Media Culture and Globalization include seminars, lectures, practical seminars, tutorials, internships and field trips as well as colloquia and independent study modules. Seminars are the main curriculum of the master’s program. They serve to deepen specialist knowledge and deal with current aspects and developments in research and in the practice. Lectures provide a systematic understanding of foundation knowledge in the thematic area. Internships as well as field trips to business enterprises in the media industry create direct links between the practice and the theoretical knowledge acquired in lectures and seminars. The research colloquium provides a platform for the discussion of current theory development and empirical research. In the independent study module, students pursue individual preferences and deepen their knowledge of familiar theories and procedures.

Major fields

The MA Media Culture and Globalization is a transdisciplinary Study Programme focussing on media cultural contents. The master programme Media Culture provides qualifications in its core areas of communication and media studies, while including shares of related fields such as media anthropology, cultural theory/ analysis and media information technology.

Central to the Study Programme is the analysis, reflection and conception of media cultural processes within a global framework. The specific course aims can be summarised as follows:

•  Formulation of media communication theories focussing on media production/journalism, on the analysis of media products and on the research of media reception and appropriation.

•  Knowledge of established empirical methods of media culture research particularly with regard to the conception and realisation of media cultural research.

•  Knowledge of current media cultural forms related to traditional media (TV, film, radio and press) and to digital media (computer-mediated communication, mobile communication) and their transformation.

•  Experience in media cultural research particularly focussing on current changes concerning media cultures.

•  Knowledge in the area of media economy and media management in relation to the realisation of media cultural projects.

•  Knowledge of the German and selected foreign media systems and media cultures.

•  Discussion of theories and results of media anthropology by focussing on intercultural and transcultural processes of communication.

•  Formulation of theories in media aesthetics concerning the description and analysis of media cultures.

•  Experience based on media practice concerning at least two different kinds of media.

•  Key qualifications especially in areas of project management, presentation techniques including moderating and leading debates, team work, managerial functions and media competence.

Practical

The module C.1 “Media Internship” (elective module) is realized as an eight-week mentored but voluntary internship during the lecture-free period. To ensure that all interested students receive an internship, the Institute for Historic Journalism, Communication and Media Studies (IPKM) has an Internship Officer. The Practice Office [Praxisbüro] in Faculty 9 will also assist in arranging contacts with prospective companies. The internship is completed by a ten-page, written report to the Internship Officer, in which the transfer results of the internship are reflected.

Study abroad

The master’s program Media Culture and Globalization has a clear international profile, which is manifested on various levels. Thus, the contents of all modules are not only related to the German cultural area; rather, the master’s program also understands media culture as a phenomenon that is increasingly shaped by processes of globalization. Accordingly, not only is international basic literature – in particular English-language literature – included in the teaching, but all modules may sometimes be delivered in English. Moreover, international guest researchers are involved in Module D.2 Media-Culture Research whenever possible. The aim here is not just to contextualize the subject area of media culture more transculturally: At the same time, it is also about training foreign-language communication skills in the area of project realization.

Furthermore, students are able to integrate a stay abroad into their studies, whereby semesters abroad are recommended for the third semester or “between” the third and fourth semester (i.e. in the winter semester break following a shortened third semester in Bremen). Alternatively, an internship abroad after the third semester is also possible. Erasmus contracts have been concluded with the following universities: Catholic University of Leuven (Belgium), Université libre de Bruxelles (Belgium), Tampere University (Finland), Charles de Gaulle University Lille 3 (France), Université Michel de Montaigne Bordeaux 3 (France), Université Paris 8 Vincennes - Saint Denis (France), University of Oslo (Norway), University of Klagenfurt (Austria), University of Karlstad (Sweden), Södertörn University (Sweden), University of Stockholm (Sweden), Universitá della Svizzera italiana, Lugano (Switzerland), Universidad Carlos III de Madrid (Spain), Charles University, Prague (Czech Republic), University of Bahcesehir, Istanbul (Turkey) (Subject to change!].

The IPKM Internationalization Officer is responsible for subject-specific information and supervision of the student exchange and is also contact person for the coordination of international contacts. Organizational matters rest in the hands of the International Office of the University of Bremen.

Application and enrolment

APPLICATION AND ENROLMENT

Recommended abilities/ target groups/ requirements placed on students

A keen interest in media cultures and their transformation, openness to-wards different media cultures as well as enthusiasm for empirical projects and for practical as well as conceptual media work.

Admission requirements

For inclusion in a master's degree is the completion of studies at the Bachelor's level requirement.
The subject-specific entry requirements are set out in the current Aufnahme-/Zulassungsordnung (admission regulations).
It also includes the different deadlines for the provision of evidence.

Admission regulations

Admission

for new students

A limited number of university places. Further information regarding the specific enrolment procedure in the German "Zulassungs-/Aufnahmeordnung".


for advanced students

admittance limited


Deadline for application (beginner)

  • 15.06. for winter semester

Deadline for application (advanced)

  • 15.06. for winter semester
  • 15.01. for summer semester

Beginning of course for new students

WiSe

Beginning of course for advanced students

WiSe and SoSe

Particularities admission

Students must fulfill the following prerequisites for admission to the master’s program Media Culture and Globalization.

•  A bachelor’s degree or a university degree in a subject belonging to the field of communication and media studies or cultural studies, or an equivalent recognized course of studies carrying at least 180 credit points (CP).

•  A minimum grade of 2.3 (German university grading system) as the overall grade of the previous degree or the average grade achieved at the time of application (min. 150 CP).

•  Sound knowledge in the field of communication and media studies methods in the field of communicator / journalism / content research, or research on media use / appropriation / reception / impact.

•  English language skills corresponding to at least level B2 of the Euro-pean Framework of Reference for Languages. Applicants who received their university entrance qualification or a degree at an English-speaking institution are not required to produce evidence of proficiency at B2 level.

•  German language skills that fulfill the general conditions of the Univer-sity of Bremen’s current requirements with regard to competence in the German language in accordance with “Ordnung über den Nachweis deutscher Sprachkenntnisse an der Universität Bremen” [German only] from 25th January 2012 in the last amended version.

The master’s program is subject to restricted admission and a selection procedure: the procedure and selection criteria are specified in the admis-sion regulations. The information on restricted admission refers to the win-ter semester 2017/18. There is no warranty for the correctness of the study requirements at time of application. They are an excerpt from the admis-sion regulations of November 15, 2017. Applicants should note that ad-mission restrictions and the admission regulations may change from time to time. Current information can be found on the website www.uni-bremen.de/master.

Formalities

FORMALITIES

Type of studies

postgraduate studies

Time involved

full time study

Studies as

sole subject

Degree/qualification

Master

Title on graduation

Master of Arts (M.A.)

Standard course length

4 Semester

ECTS-Credits

sole subject
120CP

Accreditation


by: AAQ
from: 16.09.2016

Federal law on support in education

4 Semester

Costs

Semester fee 382,67 €

Bremen has a study account model (Studienkontengesetz).

Language of delivery (mainly)

German

Regulations

Examination regulations
Admission regulations
Internship regulations
Research and teaching

RESEARCH AND TEACHING

Collaborations

In the area of research, the master’s program Media Culture and Globalization draws on the research activities of the Center for Media, Communication and Information Research (ZeMKI) in Faculty 9 Cultural Studies in cooperation with Faculty 3 Mathematics / Computer Science and Faculty 12 Pedagogical and Educational Sciences. Founded in 2005 as a research institute (IMKI) and converted into a research center (ZeMKI) in 2011, the research unit focuses on media and cultural change and mediatization in cooperation with the social and cultural sciences and media informatics and organizes a research colloquium in which the students of the master’s program Media Culture participate. Teaching in the master’s program Media Culture and Globalization is closely linked with the research projects and activities carried out at the ZeMKI, which promotes research-oriented teaching and learning at the interface of the cultural and social sciences and the engineering sciences. The Institute of Historic Journalism, Communication and Media Studies (IPKM) coordinates the courses offered on the undergraduate programs Communication and Media Studies, the mas-ter’s program Media Culture and Globalization and from winter semester 2018/2019 the master’s program Digital Media and Society, as well as media-related courses in the bachelor’s program Cultural Studies.

Contact and counselling

CONTACT AND COUNSELLING

Departmental counseling

Dr. Stephan O. Görland
E-Mail: goerland(at)uni-bremen.de

Studies centre

Studienzentrum FB 9
Building: SFG, Office: SFG 3300
E-Mail: studienzentrumfb9(at)uni-bremen.de
Fon: (0421)218-67511

Juliane Schoppe
office hours: Mo 12-14:00 and Thu 10-12:00 (SFG 3300)

Practice office

Dipl.-Soz. Marco Höhn
Building: Unbekannt, Office: Linzer Straße 4 41200
E-Mail: marco.hoehn(at)uni-bremen.de
Fon: 0421-218-67622

Faculty secretariat

Prof. Dr. Andreas Hepp
Building: Linz 4, Office: Linzer Straße 4 40200
E-Mail: andreas.hepp(at)uni-bremen.de
Fon: 0421 218-67620

Examination’s Board secretariat

Prof. Dr. Stefanie Averbeck-Lietz
Building: Unbekannt, Office: Linzer Str. 4 40220
E-Mail: averbeck.lietz(at)uni-bremen.de
Fon: 0421 218-67628
Prof. Dr. Andreas Hepp
Building: Linz 4, Office: Linzer Straße 4 40200
E-Mail: andreas.hepp(at)uni-bremen.de
Fon: 0421 218-67620

Status

30.04.2019